This is lovely, its a rare treat to see such a good clean typographic banner. It must have been one of those brilliant moments when it all came together and actually worked, so many of these things never quite turn out how you imagined. Although the more i play with it i think its quite a designers-banner. Always feel like a boring client thing to say but a better call-to-action/info on the pay off wouldnt hurt.
from banner blog

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